We stopped in Netivot to grab some coffee and sandwiches to eat in Aroma. Aroma is one of the best coffee places in Israel and well known in the state of Israel - very similar to Starbucks. What fascinated me was the text that I found on the cover tray. A beautiful short poem, a thought provoking one with appreciation for reading, emotions, family values, and humanity. Introducing poetry in such a way by infusing this in such a nice easy going not intrusive manner to locals was such a brilliant idea in my opinion. I was really touched by the poem and I thought to myself what a great idea to get children to read! The cover of the tray apparently changes every few weeks so you get to be surprised.