On one of our trips to Florida we went to Cocoa Beach. For some reason we decided to rent umbrellas and chairs from a business rather than directly at the beach — I’d advise against this — I can’t even recall why we did this, but we regretted it, because then we had to haul the stuff to and from the beach rather than just leave it there. I don’t want to bash the business we rented from, but there was one guy working there who was more interested in waxing his surfboard in the store, than help us. However the rentals were good quality and we had a great day at the beach. My son particularly enjoyed this bodyboard we rented. It’s great for kids.